How To Not Suck Online Download a PDF poster of the below tips & tricks Clear Language Simplicity Visual Priority Create Intrigue Ten Ideas in ten Minutes Write a Good Brief Write the News Story Make me Look Good It Pays to be Remarkable Be Relevant Collaborate not Death by Committee Adapt or Die Tell a Story Use Humor Give People a Strong Call to Action
Understanding the Job (by University of Phoenix ) The jobs-to-be-done framework is a tool for evaluating the circumstances that arise in customers’ lives. (…) they often buy things because they find themselves with a problem that they need to solve. With an understanding of the “job” for which customers find themselves “hiring” a product or service, companies can more accurately develop and market products well-tailored to what customers are already trying to do....
(via 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons ) So let’s cut the excuses and start using techniques we know will work, like the six data-backed methods for improving conversions explained below. Entertain the lizard brain Focus visitors on simple calls to action Make buttons look like buttons Write button copy in the first person Boost your buttons with “click triggers” When visitors are ready, unleash the awesome
(via Dan Ariely: Are we in control of our own decisions? | Video on TED.com) Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions. See also images from this talk in 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons
You think of social networks as distribution for awareness for something else, you think of it as distribution. (…) I think of those platforms as platforms to natively story tell to bring awareness. It is a substantial difference and what it does is it forces me to actually bring value on those channels, instead of thinking them as impressions. At 9:10 of the Elevate NYC 2013 Keynote (by Gary Vaynerchuk)...
(via You Should be Thinking Mobile 1st, 2nd, and 69th | Gary Vaynerchuk )
How emotional design can give your website much more impact In this article I’ll give you an idea of the potential of emotional design. We’ll be looking at copywriting and visuals but especially looking at interaction, since we’re interaction designers. Emotional design is designing for emotions in the user. It means you try to make sure that users feel a certain way. Preferably a way that complements the brand or product, or just the specific process the user is in....
Technical Q&A QA1633: Creating easy-to-read short links to the App Store for your apps and company There are three types of App Store Short Links, in two forms, one for iOS apps, another for Mac Apps: Company Name iOS: http://appstore.com/ <companyname> for example, http://appstore.com/apple Mac: http://appstore.com/mac/ <companyname> for example, http://appstore.com/mac/apple App Name iOS: http://appstore.com/ <appname> for example, http://appstore.com/keynote Mac: http://appstore.com/mac/ <appname> for example, http://appstore.com/mac/keynote App by Company iOS: http://appstore.com/ <companyname>/<appname> for example, http://appstore....
“I’m writing to tell you about __APP__, my new __PRICE__ app for iPhone and iPad that makes it easy to __PURPOSE__. You can see screenshot and other details at the __LINK__.” Here’s what I want to know about your app: What’s it called? What does it do? Why do I (and my readers) care? What does it look like? Where can I get more information?
Anger, disgust, fear, happiness, sadness and surprise. (via Seth’s Blog: Millions of words and only six emotions )