“I’m writing to tell you about __APP__, my new __PRICE__ app for iPhone and iPad that makes it easy to __PURPOSE__.

You can see screenshot and other details at the __LINK__.”

Here’s what I want to know about your app:

  • What’s it called?
  • What does it do?
  • Why do I (and my readers) care?
  • What does it look like?
  • Where can I get more information?