(via 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons)
So let’s cut the excuses and start using techniques we know will work, like the six data-backed methods for improving conversions explained below.
- Entertain the lizard brain
- Focus visitors on simple calls to action
- Make buttons look like buttons
- Write button copy in the first person
- Boost your buttons with “click triggers”
- When visitors are ready, unleash the awesome