Technical Q&A QA1633: Creating easy-to-read short links to the App Store for your apps and company

There are three types of App Store Short Links, in two forms, one for iOS apps, another for Mac Apps:

Company Name

App Name

App by Company

Most companies and apps have a canonical App Store Short Link. This canonical URL is created by changing or removing certain characters (many of which are illegal or have special meaning in a URL (for example, “&”)).