marketing

Seth’s Blog: Cutting through Singer’s Paradox Understanding people’s motivations for giving and helping out others: CLOSE & NOW: (…) Many times, we act generously or heroically because to avoid doing so is to risk being shamed. (…) GRATITUDE : Even though it might not be at the top of mind, the fact is that once we pull someone out of the pond, we anticipate that they will thank us, and so will the community. (…) And this is the problem every good cause outside of your current walk to work faces. They are trying to solve a difficult problem far away. They’re working to do something that is neither close nor now. And often, because the work is so hard, there’s no satisfactory thank you, certainly not the thank you of, we’re done, you’re a hero. ...

Everybody’s reachable. (by Gary Vaynerchuk ) Interesting left field concept of each business becoming it’s own media company focused on a collateral subject area their target audience is interested in, and not directly about their core business. You’re in the " media business , legal services" … I’m in the " media business , agency/wine" … ( Source: https://www.youtube.com/ )

Propaganda and Marketing – Are we still persuading? Copywriting by Copy Hackers Moral of the story: You can create powerful messages using the words your prospects use to complete these phrases: I want ________ I wish someone could ________ If only there was ________ And be careful not to veer into “Don’t you want…?” territory. … because being only plausible and not really truthful means you’re defrauding your audience. [call to

How to craft your Elevator Pitch: So, what do you do? [WOW] What do you mean?!? [HOW] [NOW] , for example… Verbal Ping Pong video (by Brian Walter (Extreme Meetings) ) ( Source: https://www.youtube.com/ )

30 Reasons Why James Blunt Won At Twitter In 2013 | The Poke: Marmite pop star James Blunt has been returning perfectly crafted smackdowns at trolls who take a pop at him on Twitter.

Update 2023-07-31: Internet Archive 2023-07-21 App Demo Videos, iOS App Trailers and App Marketing | Apptamin Get more users with a professional app video that promotes your app and explains how it works.

How to Change the World: Guy’s Golden Touch “How can I get people to evangelize my product?” The short answer is called “Guy’s Golden Touch.” You might think this means, “Whatever Guy touches turns to gold.” If only this were true. The actual definition is, “Whatever is gold, Guy touches.” “What are the characteristics of a great product?” Think: DICEE Deep . A great product is deep. It doesn’t run out of features and functionality after a few weeks of use. (…) As your demands get more sophisticated, you discover that you don’t need a different product. Indulgent . A great product is a luxury. It makes you feel special when you buy it. (…) deep down inside you know you’ve rewarded yourself when you buy a great product. Complete . A great product is more than a physical thing. Documentation counts. Customer service counts. Tech support counts. Consultants, OEMS, third-party developers, and VARS count. Blogs about it counts. A great product has a great total user experience—sometimes despite the company that produces it. Elegant . A great product has an elegant user interface. Things work the way you’d think they would. A great product doesn’t fight you—it enhances you. (…) Emotive . A great product incites you to action. It is so deep, indulgent, complete, and elegant that it compels you to tell other people about it. (…) You’re bringing the good news to help others, not yourself.

How to Steal Killer Sales Copy Straight from Your Prospects' Mouths What’s in these 2 warehouses? Pure copywriting gold. … Also known as “customer reviews”. Warehouse #1: Amazon Reviews Most services are tied, in some way, to products. So if you offer a service, read the related product reviews, and steal from there. For example: If you offer a project management service, mine reviews for books about how to manage projects If you offer a directory of professionals – like AnyFu or Sortfolio – pull from reviews of biographies of the legends in those professions If you have a deal-of-the-day site, spend a little time on Amazon reviews for every product you host every day If you’re an unknown fashion designer on Etsy, pull from clothing reviews that highlight the things people want when they don’t care about big brands and labels If you’re a freelance graphic designer, find new ways to express your value by reading the reviews for Adobe Photoshop and for books on DIY design Warehouse #2: AppStore Reviews If you’re in the mobile app, digital product or game business, the AppStore is loaded with customer reviews that will help you write sick copy that resonates with prospects. ...

{width=“400” height=“296”} code-switching\ the phenomenon of alternating between two or more languages during spoken conversation (via The REAL Real Problem with Facebook ∙ An A List Apart Column ) [code

The Secret Power Behind Why We Pick Crowded Restaurants Over Empty Ones | Fast Company | Business Innovation I called my cousin that evening and offered him $50 a day to come down with his mates and play with the helicopters. This was a 14-year-old kid’s dream, and he enthusiastically accepted my offer. My cousin and his mates came down every lunchtime and spent their entire weekends at the stall. I ended up selling all the helicopters by December 10. (…) I had completely sold out and had nothing to sell. ...

How To Not Suck Online Download a PDF poster of the below tips & tricks Clear Language Simplicity Visual Priority Create Intrigue Ten Ideas in ten Minutes Write a Good Brief Write the News Story Make me Look Good It Pays to be Remarkable Be Relevant Collaborate not Death by Committee Adapt or Die Tell a Story Use Humor Give People a Strong Call to Action

Understanding the Job (by University of Phoenix ) The jobs-to-be-done framework is a tool for evaluating the circumstances that arise in customers’ lives. (…) they often buy things because they find themselves with a problem that they need to solve. With an understanding of the “job” for which customers find themselves “hiring” a product or service, companies can more accurately develop and market products well-tailored to what customers are already trying to do. ...

(via 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons ) So let’s cut the excuses and start using techniques we know will work, like the six data-backed methods for improving conversions explained below. Entertain the lizard brain Focus visitors on simple calls to action Make buttons look like buttons Write button copy in the first person Boost your buttons with “click triggers” When visitors are ready, unleash the awesome

(via Dan Ariely: Are we in control of our own decisions? | Video on TED.com) Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions. See also images from this talk in 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons

You think of social networks as distribution for awareness for something else, you think of it as distribution. (…) I think of those platforms as platforms to natively story tell to bring awareness. It is a substantial difference and what it does is it forces me to actually bring value on those channels, instead of thinking them as impressions. At 9:10 of the Elevate NYC 2013 Keynote (by Gary Vaynerchuk) ( Source: https://www.youtube.com/ )

(via You Should be Thinking Mobile 1st, 2nd, and 69th | Gary Vaynerchuk )

How emotional design can give your website much more impact In this article I’ll give you an idea of the potential of emotional design. We’ll be looking at copywriting and visuals but especially looking at interaction, since we’re interaction designers. Emotional design is designing for emotions in the user. It means you try to make sure that users feel a certain way. Preferably a way that complements the brand or product, or just the specific process the user is in. ...

Technical Q&A QA1633: Creating easy-to-read short links to the App Store for your apps and company There are three types of App Store Short Links, in two forms, one for iOS apps, another for Mac Apps: Company Name iOS: http://appstore.com/ <companyname> for example, http://appstore.com/apple Mac: http://appstore.com/mac/ <companyname> for example, http://appstore.com/mac/apple App Name iOS: http://appstore.com/ <appname> for example, http://appstore.com/keynote Mac: http://appstore.com/mac/ <appname> for example, http://appstore.com/mac/keynote App by Company iOS: http://appstore.com/ <companyname>/<appname> for example, http://appstore.com/apple/keynote Mac: http://appstore.com/mac/ <companyname>/<appname> for example, http://appstore.com/mac/apple/keynote Most companies and apps have a canonical App Store Short Link. This canonical URL is created by changing or removing certain characters (many of which are illegal or have special meaning in a URL (for example, “&”)). ...

“I’m writing to tell you about __APP__, my new __PRICE__ app for iPhone and iPad that makes it easy to __PURPOSE__. You can see screenshot and other details at the __LINK__.” Here’s what I want to know about your app: What’s it called? What does it do? Why do I (and my readers) care? What does it look like? Where can I get more information?

Anger, disgust, fear, happiness, sadness and surprise. (via Seth’s Blog: Millions of words and only six emotions )