Seth’s Blog: Cutting through Singer’s Paradox Understanding people’s motivations for giving and helping out others: CLOSE & NOW: (…) Many times, we act generously or heroically because to avoid doing so is to risk being shamed. (…) GRATITUDE : Even though it might not be at the top of mind, the fact is that once we pull someone out of the pond, we anticipate that they will thank us, and so will the community....
Everybody’s reachable. (by Gary Vaynerchuk ) Interesting left field concept of each business becoming it’s own media company focused on a collateral subject area their target audience is interested in, and not directly about their core business. You’re in the " media business , legal services" … I’m in the " media business , agency/wine" … ( Source: https://www.youtube.com/ )
Propaganda and Marketing – Are we still persuading? Copywriting by Copy Hackers Moral of the story: You can create powerful messages using the words your prospects use to complete these phrases: I want ________ I wish someone could ________ If only there was ________ And be careful not to veer into “Don’t you want…?” territory. … because being only plausible and not really truthful means you’re defrauding your audience. [call to
How to craft your Elevator Pitch: So, what do you do? [WOW] What do you mean?!? [HOW] [NOW] , for example… Verbal Ping Pong video (by Brian Walter (Extreme Meetings) ) ( Source: https://www.youtube.com/ )
30 Reasons Why James Blunt Won At Twitter In 2013 | The Poke: Marmite pop star James Blunt has been returning perfectly crafted smackdowns at trolls who take a pop at him on Twitter.
Update 2023-07-31: Internet Archive 2023-07-21 App Demo Videos, iOS App Trailers and App Marketing | Apptamin Get more users with a professional app video that promotes your app and explains how it works.
How to Change the World: Guy’s Golden Touch “How can I get people to evangelize my product?” The short answer is called “Guy’s Golden Touch.” You might think this means, “Whatever Guy touches turns to gold.” If only this were true. The actual definition is, “Whatever is gold, Guy touches.” “What are the characteristics of a great product?” Think: DICEE Deep . A great product is deep. It doesn’t run out of features and functionality after a few weeks of use....
How to Steal Killer Sales Copy Straight from Your Prospects' Mouths What’s in these 2 warehouses? Pure copywriting gold. … Also known as “customer reviews”. Warehouse #1: Amazon Reviews Most services are tied, in some way, to products. So if you offer a service, read the related product reviews, and steal from there. For example: If you offer a project management service, mine reviews for books about how to manage projects If you offer a directory of professionals – like AnyFu or Sortfolio – pull from reviews of biographies of the legends in those professions If you have a deal-of-the-day site, spend a little time on Amazon reviews for every product you host every day If you’re an unknown fashion designer on Etsy, pull from clothing reviews that highlight the things people want when they don’t care about big brands and labels If you’re a freelance graphic designer, find new ways to express your value by reading the reviews for Adobe Photoshop and for books on DIY design Warehouse #2: AppStore Reviews If you’re in the mobile app, digital product or game business, the AppStore is loaded with customer reviews that will help you write sick copy that resonates with prospects....
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The Secret Power Behind Why We Pick Crowded Restaurants Over Empty Ones | Fast Company | Business Innovation I called my cousin that evening and offered him $50 a day to come down with his mates and play with the helicopters. This was a 14-year-old kid’s dream, and he enthusiastically accepted my offer. My cousin and his mates came down every lunchtime and spent their entire weekends at the stall. I ended up selling all the helicopters by December 10....