Understanding the Job (by University of Phoenix )

The jobs-to-be-done framework is a tool for evaluating the circumstances that arise in customers’ lives. (…) they often buy things because they find themselves with a problem that they need to solve. With an understanding of the “job” for which customers find themselves “hiring” a product or service, companies can more accurately develop and market products well-tailored to what customers are already trying to do.

Jobs to be Done | Christensen Institute

See also Jobs-to-be-Done | It’s more than just Milkshakes

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