press release

“I’m writing to tell you about __APP__, my new __PRICE__ app for iPhone and iPad that makes it easy to __PURPOSE__. You can see screenshot and other details at the __LINK__.” Here’s what I want to know about your app: What’s it called? What does it do? Why do I (and my readers) care? What does it look like? Where can I get more information?

First and foremost, all we really did was our best implementation of what Chris Phin asked all App Makers to do in his talk at NSConference 5 . Our “perfect press release,” was literally just a point for point copy of the ideal press release from his talk, which I hope nobody will mind me sharing here. (via Launch Thanks | mur.mu.rs )