Does Your Name Suck? – Eat My Words | Eat My Words

The SMILE & SCRATCH test:

SMILE if your name has these 5 winning qualities:

  • Suggestive – evokes a positive brand experience
  • Meaningful – your customers “get it”
  • Imagery – visually evocative to aid in memory
  • Legs – lends itself to a theme for extended mileage
  • Emotional – resonates with your audience

SCRATCH it if it has any of these 7 deal breakers:

  • Spelling-challenged – looks like a typo
  • Copycat – similar to competitor’s names
  • Restrictive – limits future growth
  • Annoying – hidden meaning, forced
  • Tame – flat, descriptive, uninspired
  • Curse of Knowledge – only insiders get it
  • Hard-to-pronounce – not obvious, unapproachable