πŸ”— Does Your Name Suck? – Eat My Words | Eat My Words

Does Your Name Suck? – Eat My Words | Eat My Words The SMILE & SCRATCH test: SMILE if your name has these 5 winning qualities: Suggestive – evokes a positive brand experience Meaningful – your customers β€œget it” Imagery – visually evocative to aid in memory Legs – lends itself to a theme for extended mileage Emotional – resonates with your audience SCRATCH it if it has any of these 7 deal breakers:...

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β€œThe illusion of choice.”