brands

Does Your Name Suck? – Eat My Words | Eat My Words The SMILE & SCRATCH test: SMILE if your name has these 5 winning qualities: Suggestive – evokes a positive brand experience Meaningful – your customers “get it” Imagery – visually evocative to aid in memory Legs – lends itself to a theme for extended mileage Emotional – resonates with your audience SCRATCH it if it has any of these 7 deal breakers:...

“The illusion of choice.”

Leo Xavier: Novo slogan da Pepsi em Portugal baseado na análise ao comportamento de 95% do mercado português com a marca. Credit a alguém que deu esta ideia na mesa de almoço do último Barcamp PT em Coimbra – não me lembro quem!