Steve Jobs: A Few Memories—Stephen Wolfram Blog
About Steve Jobs’ theory on naming stuff:
I asked Steve why he thought it was good, and he told me his theory for a name was to start from the generic term for something, then romanticize it. His favorite example at the time was Sony’s Trinitron. Well, it went back and forth for a while. But in the end I agreed that, yes, Mathematica was a good name.