Does Your Name Suck? – Eat My Words | Eat My Words
The SMILE & SCRATCH test:
SMILE if your name has these 5 winning qualities:
- Suggestive – evokes a positive brand experience
- Meaningful – your customers “get it”
- Imagery – visually evocative to aid in memory
- Legs – lends itself to a theme for extended mileage
- Emotional – resonates with your audience
SCRATCH it if it has any of these 7 deal breakers:
- Spelling-challenged – looks like a typo
- Copycat – similar to competitor’s names
- Restrictive – limits future growth
- Annoying – hidden meaning, forced
- Tame – flat, descriptive, uninspired
- Curse of Knowledge – only insiders get it
- Hard-to-pronounce – not obvious, unapproachable