pricing

10 Surprising Pricing Strategies That Can Boost Sales Similarity can cost you sales Utilize price anchoring The secrets of Weber’s Law Reduce pain points in the sales process Reframe the product’s value Bundle commonly bought items Sweat the small stuff Appeal to utility or pleasure It’s either free or it isn’t Try out an old classic: ending prices with the number 9 Emphasize time spent vs. saved Never compare prices without a reason Utilize the power of context Test different levels of pricing Keep prices stupidly simple

(via 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons ) So let’s cut the excuses and start using techniques we know will work, like the six data-backed methods for improving conversions explained below. Entertain the lizard brain Focus visitors on simple calls to action Make buttons look like buttons Write button copy in the first person Boost your buttons with “click triggers” When visitors are ready, unleash the awesome

(via Dan Ariely: Are we in control of our own decisions? | Video on TED.com) Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions. See also images from this talk in 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons

Thoughts And Articles On Pricing | Software Indie Nice roundup of articles of software pricing.

Camels and Rubber Duckies – Joel on Software The answer is really complicated. I’m going to start with a little economic theory, then I’m going to tear the theory to bits, and when I’m finished, you’ll know a lot more about pricing and you still won’t know how much to charge for your software, but that’s just the nature of pricing.

Lowering your price may help you increase revenue, but lower it too much and you cost yourself money. (via Understanding App Store Pricing — Part 3 — Jury.me ) Loosely speaking, we refer to situations where a percentage change in price leads to a larger percentage change in quantity sold as elastic. Situations where a the percentage change in price and quantity sold are roughly equal are called unit elastic....

Customer Self Service Achieving significant revenue at a low price point naturally entails driving complexity and cost out of the purchase to clear the floodgates for high volume. **Transactional Sales ** As price increases, customers become less willing to part with their cash without at least knowing there are actual trustworthy human beings behind your website URL. **Enterprise Sales ** While most SaaS startups gravitate toward transactional sales or customer self-service, some SaaS startups have products that provide so much value per customer and are so complex to buy that their natural starting point is traditional enterprise sales....

(…) 3 different types of products out there: In the first case, we have something like purchasing food. Immediately that hamburger has a lot of value (you’re hungry right?) but after you eat it, the value is largely gone. In the second case, there are products that deliver the same amount of value to you every day. A newspaper subscription is a great example of this. Every day it shows up at your door and you get the same value from it each time....