📺 Understanding the Job [To Be Done]

Understanding the Job (by University of Phoenix ) The jobs-to-be-done framework is a tool for evaluating the circumstances that arise in customers’ lives. (…) they often buy things because they find themselves with a problem that they need to solve. With an understanding of the “job” for which customers find themselves “hiring” a product or service, companies can more accurately develop and market products well-tailored to what customers are already trying to do....

December 11, 2013 · 1 min · 94 words

📺 How To Build A Startup: The Lean Launchpad

Steve Blank (via How To Build A Startup: The Lean Launchpad – Udacity ) Syllabus… Lesson 1: What We Now Know Why startups are not smaller versions of large companies Lesson 2: Business Models and Customer Development How to articulate and test hypotheses **Lesson 3: Value Proposition ** How do you find your minimum viable product? **Lesson 4: Customer Segments ** How do you find your customer archetype? **Lesson 5: Channels...

July 2, 2013 · 1 min · 131 words