๐Ÿ“บ Understanding the Job [To Be Done]

Understanding the Job (by University of Phoenix ) The jobs-to-be-done framework is a tool for evaluating the circumstances that arise in customersโ€™ lives. (โ€ฆ) they often buy things because they find themselves with a problem that they need to solve. With an understanding of the โ€œjobโ€ for which customers find themselves โ€œhiringโ€ a product or service, companies can more accurately develop and market products well-tailored to what customers are already trying to do....

๐Ÿ“บ How To Build A Startup: The Lean Launchpad

Steve Blank (via How To Build A Startup: The Lean Launchpad โ€“ Udacity ) Syllabusโ€ฆ Lesson 1: What We Now Know Why startups are not smaller versions of large companies Lesson 2: Business Models and Customer Development How to articulate and test hypotheses **Lesson 3: Value Proposition ** How do you find your minimum viable product? **Lesson 4: Customer Segments ** How do you find your customer archetype? **Lesson 5: Channels...