The jobs-to-be-done framework is a tool for evaluating the circumstances that arise in customers’ lives. (…) they often buy things because they find themselves with a problem that they need to solve. With an understanding of the “job” for which customers find themselves “hiring” a product or service, companies can more accurately develop and market products well-tailored to what customers are already trying to do.

— Jobs to be Done | Christensen Institute

See also Jobs-to-be-Done | It’s more than just Milkshakes

( Source: https://www.youtube.com/ )

Syllabus…

Lesson 1: What We Now Know
Why startups are not smaller versions of large companies

Lesson 2: Business Models and Customer Development
How to articulate and test hypotheses

**Lesson 3: Value Proposition
** How do you find your minimum viable product?

**Lesson 4: Customer Segments
** How do you find your customer archetype?

**Lesson 5: Channels
** How does your product gets to customers?

**Lesson 6: Customer Relations
** How do you get, keep and grow customers?

**Lesson 7: Revenue Models
** How do you make your money?

**Lesson 8: Partners
** Who are your partners and suppliers?

**Lesson 9: Resources, Activities and Costs
** What is most important for the business?

( Source: https://www.youtube.com/ )