business

Thoughts And Articles On Pricing | Software Indie Nice roundup of articles of software pricing.

Camels and Rubber Duckies – Joel on Software The answer is really complicated. I’m going to start with a little economic theory, then I’m going to tear the theory to bits, and when I’m finished, you’ll know a lot more about pricing and you still won’t know how much to charge for your software, but that’s just the nature of pricing.

Customer Self Service Achieving significant revenue at a low price point naturally entails driving complexity and cost out of the purchase to clear the floodgates for high volume. **Transactional Sales ** As price increases, customers become less willing to part with their cash without at least knowing there are actual trustworthy human beings behind your website URL. **Enterprise Sales ** While most SaaS startups gravitate toward transactional sales or customer self-service, some SaaS startups have products that provide so much value per customer and are so complex to buy that their natural starting point is traditional enterprise sales....

Chuck Blakeman / Why Our Favorite Questions Keep Us On The Treadmill If you only ask the first four questions, you are likely to only make enough money to pay your mortgage. If you ask the last two, “when” and “why”, every time you ask the others, you are likely to build a business a real that makes money when you’re not around. Get off the treadmill. Ask when and why all the time....

Eliminate an old activity before you add a new one. Greg McKeown (in The Disciplined Pursuit of Less – Harvard Business Review ) This simple rule ensures that you don’t add an activity that is less valuable than something you are already doing.

Instead of asking, “How much do I value this item?” we should ask “If I did not own this item, how much would I pay to obtain it?” Greg McKeown (in The Disciplined Pursuit of Less – Harvard Business Review ) … and the same goes for career opportunities, business projects, etc.

The math of SaaS revenue growth A conversation with the CEO of a SaaS company today reminded me of the importance of the rule of 78s. What is this “rule”, you ask. If you run a recurring revenue business, it is the most important number you have never heard of. Incremental revenue added in January will produce revenue for 12 months; incremental revenue added in February will produce revenue for 11 months; …; incremental revenue added in December will produce revenue for 1 month....

Technology giants at war: Another game of thrones | The Economist (via Charted Territory – Tao of Mac )

What retail is hired to do: Apple vs. IKEA | asymco However, there is one major thing they have in common: a clear formula for positioning your retail operations. Both operations are positioned around a job-to-be-done that has a high priority in people’s life. Apple offers a place where people can discover and get answers about technology without the pressure of making a purchase. The job is to simplify that which is complex for a price premium....

(via Chart: Apple’s Astonishing Profit in Context | Statista ) Wow!

HOW TO: Use Game Mechanics to Power Your Business So how can you use game mechanics the right way and supercharge your business? We’ve distilled the process down to four steps.

Networking is more about farming than it is about hunting Ivan Misner ( Founder of BNI , talking at StartupNation about “VCP”: visibility, credibility, and profitability)

Cucumber – Making BDD fun Cucumber lets software development teams describe how software should behave in plain text. The text is written in a business-readable domain-specific language and serves as documentation, automated tests and development-aid – all rolled into one format.

How to Evaluate a (paid) iPhone App Idea – Tony Wright’s Startup Front-End So, should you launch a paid app? Maybe. Every entrepreneur is different. If you want to build a big/impactful business, it’s not the right path (…). If what you want is a bootstrapped freedom-from-employment effort or are passionate about an idea that’s a lousy fit for in-app purchases, paid apps are a great path.

[BJ Fogg’s] Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation , Ability , and Trigger . When a behavior does not occur, at least one of those three elements is missing. (via BJ Fogg’s Behavior Model )

http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1 BJ Fogg explains “Behaviour Design” ( Source: http://c.brightcove.com/ )

Put hot triggers in the path of motivated people. BJ Fogg (“the most important 9 words in behaviour design are: …”)

I Stalked Steve Jobs (And How To Get A Meeting With ANY VIP) – Forbes I would no longer see barricades. Stumbling blocks would now be seen as stepping stones to something better, or something to crawl over or walk around. Previous limitations would now be a mere triviality, at worst a slight inconvenience. There were insanely great things to create and we were here to create them and that’s all there was to it....

Sales price should be based on value, not on cost. Ricardo Liberato

A vendas fazem-se com pessoas, não com empresas. Ricardo Liberato