business

Put hot triggers in the path of motivated people. BJ Fogg (“the most important 9 words in behaviour design are: …”)

I Stalked Steve Jobs (And How To Get A Meeting With ANY VIP) – Forbes I would no longer see barricades. Stumbling blocks would now be seen as stepping stones to something better, or something to crawl over or walk around. Previous limitations would now be a mere triviality, at worst a slight inconvenience. There were insanely great things to create and we were here to create them and that’s all there was to it. All thoughts to the contrary were irrelevant. ...

Sales price should be based on value, not on cost. Ricardo Liberato

A vendas fazem-se com pessoas, não com empresas. Ricardo Liberato

An apostrophe is the difference between a business that knows its shit and a business that knows it’s shit Sam Tanner (@sam_tanner)

The Paradox of Portuguese Entrepreneurship I guess that the small company, the on-the-side project, both usually complemented by a “real” job or a consulting gig providing “safety” (and most of all social approval), are the nowadays version of the hairdresser salon.

Simon Sinek: How great leaders inspire action | Video on TED.com Well, as a result, the way we think, the way we act, the way we communicate is from the outside in. It’s obvious. We go from the clearest thing to the fuzziest thing. But the inspired leaders and the inspired organizations — regardless of their size, regardless of their industry — all think, act and communicate from the inside out. ...

If you are not paying for it, you’re not the customer; you’re the product being sold. Andrew Lewis in User-driven discontent | MetaFilter (blue_beetle)

If you have the money and you’re looking for what’ll stick, you’re a small business owner. You’re an entrepreneur if you believe something is going to stick and you need the money (and other resources). Having an idea and no resources, it is the act of gathering those resources that is the act of entrepreneurship itself. Mario Valente on small business owners vs entrepreneurs / entrepreneurship

“Compassion, I’m blind!” vs. “Today is a beautiful day, and I cannot see it…” Share your point of view, your life, your passion, your handicaps… only by sharing can you get feedback from the people that identify with you . (and only from those, as the others were unreachable anyway). (Source: https://www.youtube.com/ )

When you’re asking for someone to spend time with you, you gotta think really hard about why they ought to do it, that has nothing to do with you. — Seth Godin Still boggles my mind to see requests for participation online that state that “we need your opinion because it’s important for us” … the “offline” business has learned that lesson ages ago ! (Source: https://www.youtube.com/ )

To sell innovations, we need an anchor and a twist. See video on How to Sell New Innovations Without Killing the Excitement | Fast Company.

To sell innovations, we need an anchor and a twist.

the amount of time an organization spends discussing an issue is inversely proportional to its importance Everything Is Media: Law of triviality

nano, mini, micro, pequenas e médias empresas Gato Fedorento in “Esmiuça os Sufrágios” definem as NMMPME

“Startups that succeed are those that manage to iterate enough times before running out of resources. Time between these iterations is fundamental.” (via Achieving Flow in a Lean Startup )

Product Life Cycle adoption curve: 4 Basic Stage (via Derek Silvers )

The Bikini Concept: by giving away 90% of the concept, and keeping 10%, the attraction factor is just as strong, if not twice as strong. by Sean

Just because it is not your fault does not mean it is not your problem. ?

… if you can’t explain your mission in the form, “We help $TYPE_OF_PERSON be awesome at $THING,” you are not going to have passionate users. Kathy Sierra (via Joel on Software )