Replacing The User Story With The Job Story

We frame every design problem in a Job, focusing on the triggering event or situation, the motivation and goal, and the intended outcome:

When _____ , I want to _____ , so I can _____ .

For example: When an important new customer signs up, I want to be notified, so I can start a conversation with them.

See also 5 Tips For Writing A Job Story:

  1. Refine A Situation By Adding Contextual Information
  2. Job Stories Come From Real People Not Personas
  3. Design Modular Job Stories Which Features (Solutions) Can Plug Into
  4. Add Forces To Motivations
  5. Job Stories Don’t Have To Be From A Specific Point Of View

And also the Jobs to be Done collection @ Medium.