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The way to mitigate these unintended effects is to replace Personas with models that enable cohesive stories. These models are called Characters . What would make sense for the brain is a believable story which explains that purchase. This is what we can use Characters for. A Character is someone who: Has anxieties & motivations. Experiences purchase-progress events. Encounters purchase-progress situations. (via Replacing Personas With Characters — Medium )

August 13, 2014 · 1 min · 69 words

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Replacing The User Story With The Job Story We frame every design problem in a Job, focusing on the triggering event or situation, the motivation and goal, and the intended outcome: When _____ , I want to _____ , so I can _____ . For example: When an important new customer signs up, I want to be notified, so I can start a conversation with them. See also 5 Tips For Writing A Job Story:...

December 12, 2013 · 1 min · 126 words

🔗 When optimal matters | Playing with Objects

When optimal matters | Playing with Objects The rules of optimization (…) When you are thinking on making an optimization: First time: Don’t do it! Second time: Don’t do it yet! Third time: Ok, but you first profile and measure, and then optimize

July 18, 2013 · 1 min · 43 words

🔗 73.6% of all Statistics are Made Up — How to Interpret Analysts Reports

73.6% of all Statistics are Made Up — How to Interpret Analysts Reports The problem of skewing results: (…) How is it skewed? There are so many ways to present data to tell the story you want that I can’t even list every way data is skewed. Here are some examples: You ask a small sample set so that data isn’t statistically significant . This is often naiveté rather than malicious You ask a group that is not unbiased....

April 21, 2013 · 2 min · 378 words

🔗 The Affinity Diagram (KJ Analysis)

The Affinity Diagram (KJ Analysis) Affinity diagram – Wikipedia : The tool is commonly used within project management and allows large numbers of ideas stemming from brainstorming to be sorted into groups, based on their natural relationships, for review and analysis.

February 24, 2012 · 1 min · 41 words