How to Become a Content Marketing Hero by Emulating Apple and Subway | Entreproducer

About the monomyth and heroic content format of marketing.

Joseph Campbell ’s monomyth , or the hero’s journey , is a basic pattern that its proponents argue is found in many narratives from around the world.

A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man.