💭 Histórias curtas
Pequenas histórias de 6 palavras são inspiradas num famoso desafio colocado ao escritor Hernest Hemingway. ...
storytelling
📺 Kurt Vonnegut on the Shapes of Stories
Kurt Vonnegut on the Shapes of Stories: Man in a hole Boy meets girl Little girl… ( Source: https://www.youtube.com/ )
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(via The 5 Rules of Storytelling Every Teacher Should Know about ~ Educational Technology and Mobile Learning )
📜 All well-drawn characters have a spine. And the idea is that the
All well-drawn characters have a spine. And the idea is that the character has an inner motor, a dominant, unconscious goal that they’re striving for, an itch that they can’t scratch. Judith Weston (via Andrew Stanton: The clues to a great story | TED.com )
📺 Andrew Stanton: The clues to a great story
All good stories (…) should give you a promise. [to be fulfilled] Make the audience put things together. Don’t give them four, give them two plus two. [“The Unifying Theory of 2 + 2”] Storytelling has guidelines, not hard, fast rules. A strong theme is always running through well told story. The best stories infuse wonder. (via Andrew Stanton: The clues to a great story | Video on TED.com)
📜 Drama is anticipation mingled with uncertainty
Drama is anticipation mingled with uncertainty William Archer (via Andrew Stanton: The clues to a great story | TED.com )
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And here’s how to do it in your own presentations: Craft the Beginning Develop the Middle Make the Ending Powerful (via Structure Your Presentation Like a Story – Nancy Duarte – Harvard Business Review ) See also the related TED presentation: Nancy Duarte: The secret structure of great talks | Video on TED.com
🔗 How to Become a Content Marketing Hero by Emulating Apple and Subway | Entreproducer
How to Become a Content Marketing Hero by Emulating Apple and Subway | Entreproducer About the monomyth and heroic content format of marketing. Joseph Campbell ’s monomyth , or the hero’s journey , is a basic pattern that its proponents argue is found in many narratives from around the world. A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man....
📜 A gente vai apurando os contos quanto mais os contar, como as pedras
A gente vai apurando os contos quanto mais os contar, como as pedras que rolam, limando arestas. António Serafim – Palavras Andarilhas