Design Principles | Android Developers

These design principles were developed by and for the Android User Experience Team to keep users’ best interests in mind. Consider them as you apply your own creativity and design thinking. Deviate with purpose.

Enchant Me

  • Delight me in surprising ways
  • Real objects are more fun than buttons and menus
  • Let me make it mine
  • Get to know me

Simplify My Life

  • Keep it brief
  • Pictures are faster than words
  • Decide for me but let me have the final say
  • Only show what I need when I need it
  • I should always know where I am
  • Never lose my stuff
  • If it looks the same, it should act the same
  • Only interrupt me if it’s important

Make Me Amazing

  • Give me tricks that work everywhere
  • It’s not my fault
  • Sprinkle encouragement
  • Do the heavy lifting for me
  • Make important things fast

See also Google’s Dead-Simple Tool For Making UX Decisions: 2 Jars Of Marbles