The thread - Josh Bernoff

What is the thread?

It is the throughline of any blog post, essay, or book chapter.

  1. The point
  2. Setup
  3. Reasoning
  4. Exploration
  5. The point

Start with the end in mind. What is the point? Write the title and the lede based on that.

Then, the setup. What is the problem? What is have I noticed?

Then, reasoning. Examples. Stories. Structures and frameworks. Subsidiary points.

Then some additional richness. How can you take the idea further? What are the unsuspected consequences?

And finally, the point again — but now with more knowledge and perspective, stated in a way that makes it stick.