🔗 The thread
The thread - Josh Bernoff What is the thread? It is the throughline of any blog post, essay, or book chapter. The point Setup Reasoning Exploration The point Start with the end in mind. What is the point? Write the title and the lede based on that. Then, the setup. What is the problem? What is have I noticed? Then, reasoning. Examples. Stories. Structures and frameworks. Subsidiary points. Then some additional richness....