10 Surprising Pricing Strategies That Can Boost Sales

  1. Similarity can cost you sales
  2. Utilize price anchoring
  3. The secrets of Weber’s Law
  4. Reduce pain points in the sales process
    • Reframe the product’s value
    • Bundle commonly bought items
    • Sweat the small stuff
    • Appeal to utility or pleasure
    • It’s either free or it isn’t
  5. Try out an old classic: ending prices with the number 9
  6. Emphasize time spent vs. saved
  7. Never compare prices without a reason
  8. Utilize the power of context
  9. Test different levels of pricing
  10. Keep prices stupidly simple