marketing

People like us do stuff like this Seth’s Blog “There is no more powerful tribal marketing connection than this.”

The apps that get featured on the iOS App Store Over the past few months, I’ve been researching the kinds of apps that get featured on the iTunes App Store home page for different countries around the world. Here are my initial findings.

A Good User Interface has high conversion rates and is easy to use . In other words, it’s nice to both the business side as well as the people using it. Here is a running list of practical ideas to try out. (via GoodUI )

First and foremost, all we really did was our best implementation of what Chris Phin asked all App Makers to do in his talk at NSConference 5 . Our “perfect press release,” was literally just a point for point copy of the ideal press release from his talk, which I hope nobody will mind me sharing here. (via Launch Thanks | mur.mu.rs )

Writing Email Subject Lines: 6 Ways to Improve Your Open Rate – Copywriting by Copy Hackers So, what can you do to improve your open rate so you stand a better chance of converting your list? Get Permission – Clean Lists Are Worth the Work Only Send Emails Where There Is More Value for the Recipient Than for You Use Words the “Lizard Brain” Hears Make Sure They’re Expecting Your Email Remind Them That They Know + Trust You Keep It Short and Casual, Like a Friend’s Subject Line

Email on Mobile Devices | MailChimp Right now, people strongly view mobile email as a filter, and we’re all trying to avoid getting deleted too fast, because our emails are awesome. Follow these best practices regarding engaging content and building trust with your audience, and take into consideration the design tips we’ve unearthed through our research. Your audience will thank you with its increased engagement.

The Two Most Powerful Words in Discount | PPC Hero® So I would recommend improving the ads CPI by keeping in mind the two most powerful words of discount advertising: “Yeah, sure” said with as much cynicism as you can muster.

ooomf Blog: If you hate trying to get press, read this. Now. ooomf : When we launched ooomf a couple months ago, we didn’t really know how we were going to tell people about it. We wanted to shout it from the top of a mountain but our mountain was in the middle of nowhere. It took us 2 weeks and countless hours of research to refine our press-getting process....

39 Factors: Website Credibility Checklist | ConversionXL Let’s say you’re walking down the street. A twentie-something dude comes up to you – “hey, are you interested in a new iPhone 5? I’ll sell it to you for $20″. He pulls it out of his pocket and it looks legit. What do you do? My guess is that you won’t buy it – even through the price is amazing and you know it’s a good product....

Real Time Web Analytics, Live Chat, and Web Statistics – Woopra Live Customer Analytics and Engagement. All in One Place. Woopra provides organizations with an unparalleled level of behavioral customer intelligence. Woopra delivers complete visibility of every user, from the moment they land on the website as an anonymous visitor through their conversion to a happy customer. Sales, customer support and marketing teams have never before had access to this level of customer insight....