So, what can you do to improve your open rate so you stand a better chance of converting your list?
- Get Permission – Clean Lists Are Worth the Work
- Only Send Emails Where There Is More Value for the Recipient Than for You
- Use Words the “Lizard Brain” Hears
- Make Sure They’re Expecting Your Email
- Remind Them That They Know + Trust You
- Keep It Short and Casual, Like a Friend’s Subject Line