Writing Email Subject Lines: 6 Ways to Improve Your Open Rate – Copywriting by Copy Hackers

So, what can you do to improve your open rate so you stand a better chance of converting your list?

  1. Get Permission – Clean Lists Are Worth the Work
  2. Only Send Emails Where There Is More Value for the Recipient Than for You
  3. Use Words the “Lizard Brain” Hears
  4. Make Sure They’re Expecting Your Email
  5. Remind Them That They Know + Trust You
  6. Keep It Short and Casual, Like a Friend’s Subject Line