Propaganda and Marketing – Are we still persuading? Copywriting by Copy Hackers

Moral of the story: You can create powerful messages using the words your prospects use to complete these phrases:

I want ________

I wish someone could ________

If only there was ________

And be careful not to veer into “Don’t you want…?” territory.

… because being only plausible and not really truthful means you’re defrauding your audience.

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