Propaganda and Marketing – Are we still persuading? Copywriting by Copy Hackers
Moral of the story: You can create powerful messages using the words your prospects use to complete these phrases:
I want ________
I wish someone could ________
If only there was ________
And be careful not to veer into “Don’t you want…?” territory.
… because being only plausible and not really truthful means you’re defrauding your audience.