8 Steps to Choosing the Right Market for You
In this post Iโll show you how I chose my market and Iโll share a few different resources I used to learn more (including how you can use a franchise business to give you all the info you need).
Make a list of market ideas Is the market big enough to support you? Is the market profit driven? Remove all industries that donโt interest you Do they make enough money to buy software?...
Steve Blank (via How To Build A Startup: The Lean Launchpad โ Udacity )
Syllabusโฆ
Lesson 1: What We Now Know
Why startups are not smaller versions of large companies
Lesson 2: Business Models and Customer Development
How to articulate and test hypotheses
**Lesson 3: Value Proposition
** How do you find your minimum viable product?
**Lesson 4: Customer Segments
** How do you find your customer archetype?
**Lesson 5: Channels...
Landing Pages
Unbounce โ Landing pages with A/B Testing Launchrock โ โComing Soonโ pages KickoffLabs Market Surveys
AskYourTargetMarket Statistics and Metrics
KISSMetrics Usability Testing
UserTesting โ Low cost testing with live users User Feedback
SnapEngage UserVoice Software Programs
Microsoft BizSpark โ โall-you-can-eatโ for startups (i.e. an indigestion?)
Burn Your Business Plan! โ Forbes
Now letโs be careful, Iโm not saying business plans have no place in the universe, but I am saying they are a bad place to start. There is a much better process to follow and when you are done then, and only then, should you write a business plan.
See practical example from XoomPark :
Xoom park bmc_international_new_sp [autosaved]
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