Everybody’s reachable. (by Gary Vaynerchuk )
Interesting left field concept of each business becoming it’s own media company focused on a collateral subject area their target audience is interested in, and not directly about their core business.
You’re in the " media business , legal services" …
I’m in the " media business , agency/wine" …
( Source: https://www.youtube.com/ )
How To Not Suck Online
Download a PDF poster of the below tips & tricks
Clear Language Simplicity Visual Priority Create Intrigue Ten Ideas in ten Minutes Write a Good Brief Write the News Story Make me Look Good It Pays to be Remarkable Be Relevant Collaborate not Death by Committee Adapt or Die Tell a Story Use Humor Give People a Strong Call to Action
Accelerating serendipity — Makeshift Thoughts — Medium
Can you make happy accidents happen more often?
Just turn up Put yourself in the right place Avoid zemblanity Say “Yes, and…” instead of “Yes, but…” Keep your eyes open for opportunity Use serendipity engines Don’t be too precious with your ideas Help other people to have serendipity Get good at introductions Answer “But why?” with “I don’t know yet” Goldilocks serendipity Example email introduction “template”:...
Help Scout — Help Desk Software | Customer Support Software
Scalable customer support, no help desk headaches
Invisible to Customers
Help Scout scales like any other help desk, but the customer experience is personalized like a normal email.
Intercom | Communicate personally with every single customer
Activate and retain more customers.
Intercom combines marketing automation, CRM, and support in one simple app, making it remarkably easy to communicate with your customers at every stage of the funnnel.
Support Guidelines « Vesper
Dave Wiskus ’ guidelines for handling @vesperapp support emails:
Use Names Everyone Gets a Reply No Arguments Keep Records Be Honest Sooner is Better Ask for a Favor Say ‘Thank You’
You think of social networks as distribution for awareness for something else, you think of it as distribution.
(…)
I think of those platforms as platforms to natively story tell to bring awareness.
It is a substantial difference and what it does is it forces me to actually bring value on those channels, instead of thinking them as impressions.
At 9:10 of the Elevate NYC 2013 Keynote (by Gary Vaynerchuk)...
How emotional design can give your website much more impact
In this article I’ll give you an idea of the potential of emotional design. We’ll be looking at copywriting and visuals but especially looking at interaction, since we’re interaction designers.
Emotional design is designing for emotions in the user. It means you try to make sure that users feel a certain way. Preferably a way that complements the brand or product, or just the specific process the user is in....
Terms of Service; Didn’t Read
“I have read and agree to the Terms” is the biggest lie on the web. We aim to fix that
We are a user rights initiative to rate and label website terms & privacy policies, from very good Class A to very bad Class E.