best practices

Propaganda and Marketing – Are we still persuading? Copywriting by Copy Hackers Moral of the story: You can create powerful messages using the words your prospects use to complete these phrases: I want ________ I wish someone could ________ If only there was ________ And be careful not to veer into “Don’t you want…?” territory. … because being only plausible and not really truthful means you’re defrauding your audience. [call to

Uncle Bob Martin walks through the “Prime Factors” kata in Java (29m06s) to illustrate the concept of Transformation Priority Premise as a way to address the common complaint about TDD: the brainlessness “As the tests get more specific, the code gets more generic.” … and “here’s the list of transformations” (47m53s): So what are these transformations? Perhaps we can make a list of them: ({}–>nil) no code at all->code that employs nil (nil->constant) (constant->constant+) a simple constant to a more complex constant (constant->scalar) replacing a constant with a variable or an argument (statement->statements) adding more unconditional statements....

How to craft your Elevator Pitch: So, what do you do? [WOW] What do you mean?!? [HOW] [NOW] , for example… Verbal Ping Pong video (by Brian Walter (Extreme Meetings) ) ( Source: https://www.youtube.com/ )

Favicon Generator – Generate favicon pictures and HTML Generate the favicon pictures and HTML code that work on all major browsers and platforms.

The number of patterns available to communicate information between objects can be overwhelming at first. The choice of which pattern to use often feels ambiguous. But once we investigate each pattern more closely, they all have very unique requirements and capabilities. (via Communication Patterns – Foundation – objc.io issue #7 )

How to Create a Business that Prints Money | Forever Jobless Step 1: How can you create something of value in a market better than what’s out there? Step 2: When you do that, how can you reach your potential audience? If you can answer “yes” to both, do you have something you think you’ll enjoy, and can make an amount of money that may be interesting to you? Cool. Jump in....

Starter’s Guide to iOS Design In this guide I’ll describe the deliverables you’ll be expected to produce, outline the constraints of the medium and introduce fundamental iOS and UI design concepts .

Richard Feynman, the Challenger Disaster, and Software Engineering : Gustavo Duarte With respect to software, I take out four main points: Engineering can only be as good as its relationship with management Big design up front is foolish Software has much in common with other engineering disciplines Reliable systems are built by rigorously tested , incremental bottom-up engineering with an ‘attitude of highest quality’

Type-System Criteria · ongoing by Tim Bray Cri­te­ria Let’s call them the Bánffy-Bray cri­te­ria for se­lect­ing be­tween sta­tic and dy­namic type sys­tems. Sta­tic typ­ing’s at­trac­tive­ness is a di­rect func­tion (and dy­namic typ­ing’s an in­verse func­tion) of API sur­face size. Dy­namic typ­ing’s at­trac­tive­ness is a di­rect func­tion (and sta­tic typ­ing’s an in­verse func­tion) of unit test­ing work­a­bil­ity.

How to Change the World: Guy’s Golden Touch “How can I get people to evangelize my product?” The short answer is called “Guy’s Golden Touch.” You might think this means, “Whatever Guy touches turns to gold.” If only this were true. The actual definition is, “Whatever is gold, Guy touches.” “What are the characteristics of a great product?” Think: DICEE Deep . A great product is deep. It doesn’t run out of features and functionality after a few weeks of use....