Ideas are just a multiplier of execution | Derek Sivers

To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.

  • AWFUL IDEA = -1

  • WEAK IDEA = 1

  • SO-SO IDEA = 5

  • GOOD IDEA = 10

  • GREAT IDEA = 15

  • BRILLIANT IDEA = 20

  • NO EXECUTION = $1

  • WEAK EXECUTION = $1000

  • SO-SO EXECUTION = $10,000

  • GOOD EXECUTION = $100,000

  • GREAT EXECUTION = $1,000,000

  • BRILLIANT EXECUTION = $10,000,000

To make a business, you need to multiply the two.

The most brilliant idea, with no execution, is worth $20.

The most brilliant idea takes great execution to be worth $20,000,000.