How to call bullshit on a guru « Scott Berkun


Ask “have you done this yourself?”

Ask “How do you know what you know?”

Ask “When is the theory you are advocating wrong?”

Look for admissions of mistakes and failures.

Ask “Why do so many people fail at this?”


One factual error doesn’t dismiss a theory or a person.

Use an expert as your negative stepping stone.

Demand instant satisfaction.