How to write a cold email

Here are a few things I’ve learned about powerful/wealthy/interesting people. This is almost universally true.

  • They read their own email.
  • Moreover, they’re good at responding to email.
  • They’re very, very curious people.
  • They have very little time. Anything with friction gets sorted into a “later” bucket.

The perfect cold email is

  1. Short and grabs attention.
  2. Super clear on who you are.
  3. Value prop for the receiver.
  4. Has a specific ask.