Clippings

The math of SaaS revenue growth A conversation with the CEO of a SaaS company today reminded me of the importance of the rule of 78s. What is this “rule”, you ask. If you run a recurring revenue business, it is the most important number you have never heard of. Incremental revenue added in January will produce revenue for 12 months; incremental revenue added in February will produce revenue for 11 months; …; incremental revenue added in December will produce revenue for 1 month. The sum of digits for 12 is: 12 + 11 + 10 + … + 2 + 1 = 78 ...

07 Page Variants and A/B Testing : Unbounce Answers When you promote a challenger variant to champion you effectively end the test (your page still works but all the previous conversion stats are no longer relevant.) At this point you should reset your stats by clicking on ‘Reset Stats’ at the right side of your screen.

Bulk Fiction: Speed Reading for Writers | Evelyn Wood Reading Dynamics (…) I discovered the Multiple Reading Process (MRP) , which turned out to be amazingly useful. The MRP identifies three distinct stages to reading: Pre-Reading General Overview – Look over the document for features, layout, and structure of the material. Preview – Quickly glance through the document and identify key concepts, categories and new ideas related to the purpose of your reading. Actual Reading : Read the material and fill in the gaps between the pieces you found in the Preview. Postview : Complete a Slash Recall Pattern from memory, and then refer back to the source material to fill in any blanks in your diagram. See also the slide deck Speed Reading: How to Remember More of What You Read for example approaches applied to different types of content: ...

Using your hand as a speed reading pacer (by thesuccessinstitute ) ( Source: https://www.youtube.com/ )

Technology giants at war: Another game of thrones | The Economist (via Charted Territory – Tao of Mac )

Average App Store Review Times This site tracks the average App Store review times for both the iOS and the Mac App Store using data crowdsourced from iOS and Mac developers on Twitter.

Palm Reader — What media queries can my device see right now? All the media query tests are listed below, the darker ones are currently active on this device

What retail is hired to do: Apple vs. IKEA | asymco However, there is one major thing they have in common: a clear formula for positioning your retail operations. Both operations are positioned around a job-to-be-done that has a high priority in people’s life. Apple offers a place where people can discover and get answers about technology without the pressure of making a purchase. The job is to simplify that which is complex for a price premium. ...

The Science Behind Those Obama Campaign E-Mails – Businessweek “We did extensive A-B testing not just on the subject lines and the amount of money we would ask people for,” says Amelia Showalter, director of digital analytics, “but on the messages themselves and even the formatting.” The campaign would test multiple drafts and subject lines—often as many as 18 variations—before picking a winner to blast out to tens of millions of subscribers. ...

Algolia Search for Mobiles The must-have search component for your mobile apps Get a lightweight, very fast and memory efficient embedded search engine with out-of-the-box auto-complete and approximate matching to handle typos.

Subcompact Publishing — by Craig Mod Zip drives ate floppies. CDs ate Zips. DVDs ate CDs. SD cards ate film. LCDs ate CRTs. Telephony ate telegraphy. Text messaging ate talking. Tablets are eating our paper … Great analysis of the disruptive effect of The Magazine in the publishing industry.

(via Chart: Apple’s Astonishing Profit in Context | Statista ) Wow!

Eu sou a lebre tonta Sempre apressada Salto por todo o lado Depois chego atrasada Eu sou a tartaruga Ando devagar Co’a minha velocidade Ninguém vai-m’apanhar Eu sou a lebre tonta Perdi a corrida Fiquei a comer cenouras Para encher a barriga Eu sou a tartaruga Estou sempre a ganhar Porque o meu segredo É Nunca, nunca parar

HOW TO: Use Game Mechanics to Power Your Business So how can you use game mechanics the right way and supercharge your business? We’ve distilled the process down to four steps.

Pintinho, pintinho, pintinho, piu Subiu numa pedra e depois caiu A dona galinha ficou zangada Pegou no pintinho deu uma palmada Pintinho, pintinho, pintinho, piu Comeu a sopa toda e depois dormiu A dona galinha ficou contente Pegou no pintinho deu um presente

You Are Boring — The Magazine Here are the three things they taught me. Listen, then ask a question Tell a story Expand your circles So true…

Get Your FAQs Straight: Convert Your Curious Customers You can improve your FAQ pages by… Streamlining navigation through questions Prioritizing clarity over precision in language Connecting the answers in FAQs to other steps in the sales funnel so that no visitor goes uncaptured

ooomf Blog: If you hate trying to get press, read this. Now. ooomf : When we launched ooomf a couple months ago, we didn’t really know how we were going to tell people about it. We wanted to shout it from the top of a mountain but our mountain was in the middle of nowhere. It took us 2 weeks and countless hours of research to refine our press-getting process. ...

Reinvigorate – measure, analyze, evolve. Simple, real-time web analytics + heatmaps .

Mãe (gata): Ó gato, que é da sardinha Que eu comprei ao Ti Contreiras Por um ovo de galinha? Não há gente como esta minha Não há neste monte Nem pode ser que se encontre No reino de Portugal. Foste ao cesto tirar pão Deixasses estar a sardinha Até lhe comeste a espinha Ora vejam lá o glutão! Filho (gato): Tomara-me eu já casar Que eu não aguento esta vida. Já tenho a moça pedida Pelo tio Domingos Pereira E uma vez que ela me queira, Eu fico descansadinho Com as minhas “manitas” na algibeira. ...