10 Surprising Pricing Strategies That Can Boost Sales
- Similarity can cost you sales
- Utilize price anchoring
- The secrets of Weber’s Law
- Reduce pain points in the sales process
- Reframe the product’s value
- Bundle commonly bought items
- Sweat the small stuff
- Appeal to utility or pleasure
- It’s either free or it isn’t
- Try out an old classic: ending prices with the number 9
- Emphasize time spent vs. saved
- Never compare prices without a reason
- Utilize the power of context
- Test different levels of pricing
- Keep prices stupidly simple