The success of the organization of your web site will be determined largely by how well your site’s information architecture matches your users’ expectations. A logical, consistently named site organization allows users to make successful predictions about where to find things.
Search is the only practical navigation in the “long tail”
Site structural themes
- Straight linear sequence
- Linear sequences with supporting digressions
- Simple hub-and-spoke structure
- More complex hierarchy
The nonlinear usage patterns typical of web users do not absolve you of the need to organize your thinking and present it within a clear, consistent structure that complements your overall design goals.
Figure 3.9 summarizes the three basic organization patterns against the linearity of the narrative and the complexity of the content.