The slightly painful truth is, at any one time there is only one piece of real estate we can “own” in another person’s mind. People can’t think of us as a project manager, professor, attorney, insurance agent, editor and entrepreneur all at exactly the same time. They may all be true about us but people can only think of us as one thing first. At any one time there is only one phrase that can follow our name.

Being able to do many things is important in many jobs today. Broad understanding also is a must. But developing greater discernment about what is distinctive about us can be a great advantage.

(via The #1 Career Mistake Capable People Make | LinkedIn )