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Technical Q&A QA1633: Creating easy-to-read short links to the App Store for your apps and company There are three types of App Store Short Links, in two forms, one for iOS apps, another for Mac Apps: Company Name iOS: http://appstore.com/ <companyname> for example, http://appstore.com/apple Mac: http://appstore.com/mac/ <companyname> for example, http://appstore.com/mac/apple App Name iOS: http://appstore.com/ <appname> for example, http://appstore.com/keynote Mac: http://appstore.com/mac/ <appname> for example, http://appstore.com/mac/keynote App by Company iOS: http://appstore.com/ <companyname>/<appname> for example, http://appstore.com/apple/keynote Mac: http://appstore.com/mac/ <companyname>/<appname> for example, http://appstore.com/mac/apple/keynote Most companies and apps have a canonical App Store Short Link. This canonical URL is created by changing or removing certain characters (many of which are illegal or have special meaning in a URL (for example, “&”)). ...

We do the following on the internet: Consume content Communicate Collaborate Produce content I’d say the breakdown of the amount of each activity is something like 80/10/8/2, simplistically speaking (ignoring overlap, etc). (…) #4 is slowly having a larger and larger overlap with the others, so much so that we produce content as we consume – tweets, comments, facebook ’likes’, etc. Umang (comment on The future of WordPress « Scott Berkun)