psychology

People like us do stuff like this Seth’s Blog “There is no more powerful tribal marketing connection than this.”

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Part 1: Why Microsoft’s reorganization is a bad idea Part 2: The uncanny valley of a functional organization Part 3: Services, Not Devices is the best way forward for Microsoft (via stratēchery by Ben Thompson )

Scientists have been studying the way we react to colors for many years. Certain colors make us feel a certain way about something. As long as the designer knows what these colors and emotions are, the designer can use that information to help present the business in the right way. These are not hard and fast rules but smart designers use the information to their clients advantage. (via The Psychology Of Color In Logo Design )...

[BJ Fogg’s] Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation , Ability , and Trigger . When a behavior does not occur, at least one of those three elements is missing. (via BJ Fogg’s Behavior Model )

http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1 BJ Fogg explains “Behaviour Design” ( Source: http://c.brightcove.com/ )

Put hot triggers in the path of motivated people. BJ Fogg (“the most important 9 words in behaviour design are: …”)

(via #E2sday: Roles on a Team and How They Apply to the Enterprise | The Future of Work )

(via Psychology of color for designers – Design Leadership blog ) Color plays a major role in our visual perception as it influences our reactions about world around us. A fundamental grasp of color perception and psychology in graph and web design is therefore critical in ore to create palettes that evoke the appropriate audience reactions.

(…) flow is completely focused motivation. Colloquial terms for this or similar mental states include: to be on the ball, in the moment, present, in the zone, wired in, in the groove, or keeping your head in the game . Flow theory postulates three conditions that have to be met to achieve a flow state: One must be involved in an activity with a clear set of goals. (…) The task at hand must have clear and immediate feedback....