psychology

http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1 BJ Fogg explains “Behaviour Design” ( Source: http://c.brightcove.com/ )

Put hot triggers in the path of motivated people. BJ Fogg (“the most important 9 words in behaviour design are: …”)

(via #E2sday: Roles on a Team and How They Apply to the Enterprise | The Future of Work )

(via Psychology of color for designers – Design Leadership blog ) Color plays a major role in our visual perception as it influences our reactions about world around us. A fundamental grasp of color perception and psychology in graph and web design is therefore critical in ore to create palettes that evoke the appropriate audience reactions.

(…) flow is completely focused motivation. Colloquial terms for this or similar mental states include: to be on the ball, in the moment, present, in the zone, wired in, in the groove, or keeping your head in the game . Flow theory postulates three conditions that have to be met to achieve a flow state: One must be involved in an activity with a clear set of goals. (…) The task at hand must have clear and immediate feedback....