🔗 The Guide to SaaS Metrics
Introduction | The Guide to SaaS Metrics The Software as a Service (SaaS) model is different since the initial sale rarely covers the cost of acquiring the customer. Instead, SaaS companies recoup their upfront investment over time, often in monthly or annual subscription fees. The critical question is: How quickly can despair turn into profitability? And how big is the prize outside the triangle? CATEGORY DESCRIPTION METRICS Unit Economics How profitable is each customer relationship over its lifetime?...