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How to Become a Content Marketing Hero by Emulating Apple and Subway | Entreproducer About the monomyth and heroic content format of marketing. Joseph Campbell ’s monomyth , or the hero’s journey , is a basic pattern that its proponents argue is found in many narratives from around the world. A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man....
Why the QR code is failing – iMediaConnection.com The current uses of QR codes are just not cutting it. What we’re missing is a killer campaign that will train people to use their phones to scan.
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“Compassion, I’m blind!” vs. “Today is a beautiful day, and I cannot see it…” Share your point of view, your life, your passion, your handicaps… only by sharing can you get feedback from the people that identify with you . (and only from those, as the others were unreachable anyway). (Source: https://www.youtube.com/ )
When you’re asking for someone to spend time with you, you gotta think really hard about why they ought to do it, that has nothing to do with you. — Seth Godin Still boggles my mind to see requests for participation online that state that “we need your opinion because it’s important for us” … the “offline” business has learned that lesson ages ago ! (Source: https://www.youtube.com/ )
Leo Xavier: Novo slogan da Pepsi em Portugal baseado na análise ao comportamento de 95% do mercado português com a marca. Credit a alguém que deu esta ideia na mesa de almoço do último Barcamp PT em Coimbra – não me lembro quem!