Intercom | Communicate personally with every single customer
Activate and retain more customers.
Intercom combines marketing automation, CRM, and support in one simple app, making it remarkably easy to communicate with your customers at every stage of the funnnel.
Steve Blank (via How To Build A Startup: The Lean Launchpad β Udacity )
Syllabusβ¦
Lesson 1: What We Now Know
Why startups are not smaller versions of large companies
Lesson 2: Business Models and Customer Development
How to articulate and test hypotheses
**Lesson 3: Value Proposition
** How do you find your minimum viable product?
**Lesson 4: Customer Segments
** How do you find your customer archetype?
**Lesson 5: Channels...
β¦ there are three methods of Customer Validation that increase in the cost of execution. None of them involve writing code, which is even more expensive to execute.
1. Exploration Method
The goal of exploration is to collect a lot of data on potential problem sets within a given industry or customer type, and to collect detailed stories on customer behavior.
2. Pitch Method
The Pitch method is about getting customers to give you a form of currency ....