best practices

Writing Email Subject Lines: 6 Ways to Improve Your Open Rate – Copywriting by Copy Hackers So, what can you do to improve your open rate so you stand a better chance of converting your list? Get Permission – Clean Lists Are Worth the Work Only Send Emails Where There Is More Value for the Recipient Than for You Use Words the “Lizard Brain” Hears Make Sure They’re Expecting Your Email Remind Them That They Know + Trust You Keep It Short and Casual, Like a Friend’s Subject Line

Email on Mobile Devices | MailChimp Right now, people strongly view mobile email as a filter, and we’re all trying to avoid getting deleted too fast, because our emails are awesome. Follow these best practices regarding engaging content and building trust with your audience, and take into consideration the design tips we’ve unearthed through our research. Your audience will thank you with its increased engagement.

Cal Newport speaks at World Domination Summit 2012 (by Chris Guillebeau) At minute 30:41 If something is interesting to you, and if it looks like it will give interesting options if you start to do well and you start to become valuable, that’s good enough! That’s all you need for that particular job, that field, or that major, to be the foundation of a remarkable life.

An email from someone that has been through this « X-Plane How to react to a patent troll: (…) the initial response needs to be focused and correct (and aggressive, might have mentioned that). You need to react like a rattle snake.

Film Crit Hulk Smash: HULK VS. TOM HOOPER AND ART OF CINEMATIC AFFECTATION | Badass Digest CINEMATIC AFFECTATION 101 A wonderful lesson/essay in cinematography and camera placement.

PHP: The Right Way There’s a lot of outdated information on the Web that leads new PHP users astray, propagating bad practices and bad code. This must stop. PHP: The Right Way is an easy-to-read, quick reference for PHP best practices, accepted coding standards, and links to authoritative tutorials around the Web.

The Science Behind Those Obama Campaign E-Mails – Businessweek “We did extensive A-B testing not just on the subject lines and the amount of money we would ask people for,” says Amelia Showalter, director of digital analytics, “but on the messages themselves and even the formatting.” The campaign would test multiple drafts and subject lines—often as many as 18 variations—before picking a winner to blast out to tens of millions of subscribers....

HOW TO: Use Game Mechanics to Power Your Business So how can you use game mechanics the right way and supercharge your business? We’ve distilled the process down to four steps.

Get Your FAQs Straight: Convert Your Curious Customers You can improve your FAQ pages by… Streamlining navigation through questions Prioritizing clarity over precision in language Connecting the answers in FAQs to other steps in the sales funnel so that no visitor goes uncaptured

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