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(via 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons ) So let’s cut the excuses and start using techniques we know will work, like the six data-backed methods for improving conversions explained below. Entertain the lizard brain Focus visitors on simple calls to action Make buttons look like buttons Write button copy in the first person Boost your buttons with “click triggers” When visitors are ready, unleash the awesome

(via Dan Ariely: Are we in control of our own decisions? | Video on TED.com) Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions. See also images from this talk in 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons