Enshittification is the pattern of decreasing quality observed in online services and products … The term was used by writer Cory Doctorow in November 20221 … Doctorow has also used the term platform decay to describe the same concept.
The ‘Enshittification’ of TikTok | WIRED
Here is how platforms die: First, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
More examples: