Clippings

The math of SaaS revenue growth A conversation with the CEO of a SaaS company today reminded me of the importance of the rule of 78s. What is this “rule”, you ask. If you run a recurring revenue business, it is the most important number you have never heard of. Incremental revenue added in January will produce revenue for 12 months; incremental revenue added in February will produce revenue for 11 months; …; incremental revenue added in December will produce revenue for 1 month....

07 Page Variants and A/B Testing : Unbounce Answers When you promote a challenger variant to champion you effectively end the test (your page still works but all the previous conversion stats are no longer relevant.) At this point you should reset your stats by clicking on ‘Reset Stats’ at the right side of your screen.

Bulk Fiction: Speed Reading for Writers | Evelyn Wood Reading Dynamics (…) I discovered the Multiple Reading Process (MRP) , which turned out to be amazingly useful. The MRP identifies three distinct stages to reading: Pre-Reading General Overview – Look over the document for features, layout, and structure of the material. Preview – Quickly glance through the document and identify key concepts, categories and new ideas related to the purpose of your reading....

Using your hand as a speed reading pacer (by thesuccessinstitute ) ( Source: https://www.youtube.com/ )

Technology giants at war: Another game of thrones | The Economist (via Charted Territory – Tao of Mac )

Average App Store Review Times This site tracks the average App Store review times for both the iOS and the Mac App Store using data crowdsourced from iOS and Mac developers on Twitter.

Palm Reader — What media queries can my device see right now? All the media query tests are listed below, the darker ones are currently active on this device

What retail is hired to do: Apple vs. IKEA | asymco However, there is one major thing they have in common: a clear formula for positioning your retail operations. Both operations are positioned around a job-to-be-done that has a high priority in people’s life. Apple offers a place where people can discover and get answers about technology without the pressure of making a purchase. The job is to simplify that which is complex for a price premium....

The Science Behind Those Obama Campaign E-Mails – Businessweek “We did extensive A-B testing not just on the subject lines and the amount of money we would ask people for,” says Amelia Showalter, director of digital analytics, “but on the messages themselves and even the formatting.” The campaign would test multiple drafts and subject lines—often as many as 18 variations—before picking a winner to blast out to tens of millions of subscribers....

Algolia Search for Mobiles The must-have search component for your mobile apps Get a lightweight, very fast and memory efficient embedded search engine with out-of-the-box auto-complete and approximate matching to handle typos.