Wine tasting is bullshit. Here’s why.

HOWEVER, it bears emphatic mentioning that whether this suggests more expensive wines are objectively better (which it doesn’t) is irrelevant, because among amateur wine drinkers (which, let’s face it, you are), the survey found the opposite, i.e. a negative correlation between price and happiness, “suggesting that individuals on average enjoy more expensive wines slightly less.”

Though some people seem to know what they’re talking about: Ep#2.10 CastelGiocondo Brunello Di Montalcino 2005