Good design, much like anything, starts with understanding the basics. Applying the following design principles will help you avoid design disasters and allow you to communicate your key theme. You’ll find that it’s rare to see only one principle being used at a time as they all work in conjunction with each other.

  1. Alignment
  2. Repetition
  3. Contrast
  4. Proximity
  5. Balance

Source: The 5 Basic Principles Of Design – Maddison Designs