Simple suggestions for technology investment. | by swardley | Apr, 2024 | Medium

Wardley’s unproven method of thinking about investment.

Step 1: Ignore the consultants, business gurus and analyst reports.

Step 2: Gather some actual practitioners.

Step 3: Ask them what matters.

Step 4: Categorise the list.

Step 5: Map the perspectives [Parallel]

Step 6: Identify areas of investment. [Parallel]

Step 7: Aggregation and comparison.


  1. Be clear on your purpose.
  2. Understand the landscape.
  3. Realise that the landscape changes.
  4. Analysts are a good signal for the market but that may not be where you should invest.
  5. Diversity matters.